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Velvet by Graham and Spencer

Velvet by Graham and Spencer has been an LA mainstay in elevated staples for decades. Seeking to create a refreshed voice for the brand, we were charged with helping Velvet reshape their messaging to appeal towards a younger demographic.

Production
Ransom Ltd.
Creative Direction
Parker Fitzgerald
Strategy
Travis Gillett, Kaity Jerolamon
Social Media
Joy Kim
Photography
Justin Chung, Graham Dunn, Katie and Joe Bauer

Our goal was to help create a new unified brand image by producing a number of campaigns designed to appeal to the sensibilities of young, modern and sophisticated women while maintaining Velvet's hard-won reputation as purveyors of essential "California Cool."