Shiseido Yokohama Colors

Global cosmetics giant Shiseido recently opened their new S/PARK headquarters in Yokohama. We partnered with them in order to create a unique campaign for this innovative space.

Creative Direction: Masaki Hanahara
Art Direction: Ransom Ltd.
Photography: Parker Fitzgerald
Design, Production: Nanou Ltd.
Cast and Crew: Model - Diana Tieplova | Stylist - Lisa Sato | MUA - Uda Moyou | Hair - Yusuke Hori | Location - Mitsuyuki Nakamura | Printing - Parker Woods

Just south of Tokyo, Yokohama is exploding with growth, and for the opening of their new headquarters, Shiseido wanted to create imagery that celebrated the city's heritage but also captured the innovative spirit that has gripped the city.

Our answer was Yokohama Colors - using 'Shiseido Red' as our common theme, we helped to create a new kind of beauty for their brand, combining this storied port city's industrial "Showa-era" vibes with its clean, glass-clad modern future.