Shiseido - S/PARK Launch
Global cosmetics giant Shiseido recently opened their new S/PARK Headquarters in Yokohama and we partnered with them in order to create a unique campaign for this innovative space.
Just south of Tokyo, Yokohama is exploding with growth ahead of the 2020 Olympics. Shiseido wanted to create imagery that celebrated the city's heritage but also captured the innovative spirit that has gripped the city.
Our answer was "Yokohama Colors" - using 'Shiseido Red' as an anchor, we helped to create a new kind of beauty for their brand, and combined this storied port city's industrial "Showa-era" vibes with the clean, glass-clad modern future.