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Cup Noodles Warm Up Your Life

In a presentation we prepared in order to pitch a brand reset for this iconic instant lunch, we started with the question: What is the real difference between Coca Cola and Nissin Cup Noodles?

Production
Ransom Ltd.
Creative Director
Parker Fitzgerald
Strategy
Travis Gillett
Photography
James Fitzgerald
Illustration
Shiela Laufer

Our take: it all comes down to engaging a sense of nostalgia and belonging. Both foods are ubiquitous. Both boast great design. Both are guilty-pleasure junk food—but Coca Cola is in a class of its own when it comes to connecting with consumers' emotions.