Nissin Cup Noodle - Noodles for Everyone Pitch
How could we help reposition Nissin's well-known Cup Noodle as a great snack for all ages? How would we differentiate Cup Noodle from Maruchan Instant Lunch? We began with these two questions in developing a presentation for a new approach for Nissin's US digital market. Nissin has had recent success in identifying with the gamer market segment here in the States, and we suggested they work to replicate that same achievement with other age and identity groups. Hikers? A no-brainer. New mothers? Sure. Nostalgic types? Why not? Cowboys? Obviously. Original illustrations by Ransom's Shiela Laufer. Photography by Parker Fitzgerald and James Fitzgerald. Shot in Portland, OR.